Tired of Negative Political Campaign Adds?

Are you tired of negative campaign adds? I know I am. But be that as it may we are not going to see the end of them because they work. A colleague, Garry Cooper who follows these trends says in Psychotherapy Networker, "Social psychologists have long known that people cling more tenaciously to their negative opinions than to their positive ones. Thus, if you're a campaign manager, the best tactic for insuring that your supporters and any new converts will remain loyal is persuading them to think negatively about your opponent."

However, I have made it a point to always vote for the fellow who takes the high or higher road. Invariably they are the ones that come closest to my positions anyway.